Marketing

Marketing instructor David Pullara, whose experience spans Starbucks, Coca-Cola, and Google, breaks down the value of brand. He distinguishes marketing from branding, explains why focusing on a niche beats trying to appeal to everyone, and makes the case for owning customer relationships instead of renting them from ad platforms.

John Vuong of Local SEO Search breaks down search engine optimization for small businesses. He covers how answering the questions your ideal customers are searching for drives good content, and how press releases, link placement, and guest posts amplify a website's visibility.